Welcome to My Portfolio

Thank you for taking the time to review my portfolio. Throughout my professional career, I've discovered a true passion for campaign development and content strategy. I take pride in creating thoughtful, impactful marketing that engages audiences, strengthens brands, and delivers meaningful results.

Education

Virginia Tech, Blacksburg, VA

B.A. Public Relations, Minors: Marketing and Hospitality & Tourism Management

Experience

Communications Manager, EFAA 

July 2026 - Present

Boulder, CO

 

Marketing and Communications Specialist, Speedy Glass

March 2025 - July 2026

Remote - Lafayette, CO

 

Marketing Specialist, Excel Truck Group

November 2022 - March 2025

Roanoke, VA

 

Product Development Specialist, The Uttermost Company

June 2018 - November 2022

Rocky Mount, VA

Expertise

Digital Marketing

  • Develop multi-channel strategies
  • Social media content strategy, creation, and management
  • Create SEO-focused website and blog content
  • Analyze campaign performance metrics and optimization
  • Email marketing campaigns

Print & Branding

  • Design and production of brochures, flyers, direct mail, signage, and sales collateral
  • Vendor management
  • Brand management
  • Marketing assets that support sales initiatives and local campaigns

PR & Communications

  • Write and distribute press releases, media advisories, and announcements
  • Build relationships with local and industry media outlets
  • Earned media coverage
  • Communication strategies that strengthen brand reputation

Event Coordination

  • Plan and execute events
  • Coordinate event logistics, vendors, sponsorships, and promotional materials
  • Develop campaigns to maximize engagement
  • Measure event success and identify growth opportunities

About Me

Writing has always been a big part of who I am. What started as a passion at a young age eventually led me to marketing, where I discovered I could combine creativity with strategy to tell meaningful stories and help brands connect with their audiences.

Throughout my career, I've had the opportunity to create marketing strategies and content across a variety of industries. Each experience has challenged me to learn quickly, adapt to new audiences, and find creative ways to communicate what makes a business unique.

I'm someone who genuinely enjoys learning, taking on new challenges, and continuously improving my skills. Whether I'm developing a content strategy, writing a press release, planning a campaign, or coordinating an event, I approach every project with curiosity, collaboration, and a commitment to doing my best work.