Digital Marketing
I have a strong fundamental understanding of both B2B and B2C marketing tactics. I enjoy being able to create digital content across a variety of platforms while also utilizing analytical data to formulate and drive successful campaigns.
SEO | Web Development
Measurable Results
- Crafted marketing copy for 100s of products and enhanced SEO and brand development for both Uttermost and Revelation by Uttermost brands between June 2018 - November 2022
- Assisted in the creation of various web pages for the Excel Truck Group website and coordinated with web developers on a new Crook Motor Company website after acquisition in January 2024
Uttermost & Revelation by Uttermost Product Descriptions
Analytics | Digital Ads
- Increased Google Ad conversion rate by 7% in the first month of management while maintaining a low CPA
- Orchestrated monthly reporting on marketing assets and KPIs across various departments and platforms
- Maximized campaign benchmarks to determine advertising ROI and opportunities for additional revenue
- Maintained CRM program utilizing internal systems
- Managed ad spend allocation for Google and Facebook ads
Hiring-Oriented Facebook Ad
Social Media
Measurable Results
- Facebook and Instagram growth for Excel collected from December 2022 - March 2024
| Reach | 220.6% increase | 137% increase |
| Content Interactions | 357.9% increase | 100% increase |
| Link Clicks | 334.8% increase | 100% increase |
| Followers | 10,500 | 268 |
- LinkedIn growth for Excel collected from February 2024 - March 2024
| Page Views | 25.9% increase |
| Unique Visitors | 20.1% increase |
| Followers | 63.2% increase |
Content Marketing
Measurable Results
- Increased traffic to Uttermost blog page by 18% between November 2019 - December 2020
- Spearheaded creation and managed upkeep of internal marketing to over 800 employees on Excel's employee portal (ADP) from January 2023 - Present
- Created and scheduled hundreds of unique promotions and push notifications for Excel's mobile app users from December 2022 - Present
Uttermost Blog Posts
Entryway Essentials
The entryway is the first part of the home that owners and guests are able to experience and it can make a great first impression. It immediately sets the tone for a home and should feel inviting and put together.
An In-Depth Look at Our Revelation Pillows with Rick Janecek
As many people are turning their attention to home projects and redecorating during these times, we’re here to show you just how simple a home refresh can be.
What's Hot For Summer
As the summer months are approaching, so are some of our hottest product introductions. Complete with a balance of relaxed casual, refined, subtle and statement pieces; our summer collection meets your every need.
Spring Trend Preview
Despite High Point Market being postponed, our team has worked tirelessly to bring you an impressive spring collection. Whether you’re looking for a glamorous accessory or the perfect rustic accent, there is a great new selection of items to choose from.
Home Office Essentials
With much of our country facing the need to work from home in the coming weeks, the importance of having a happy and productive workspace is more evident than ever before. Whether it's a small corner nook or an entire room, we believe functional items can keep it inspiring.
The Haven Modular Sofa Collection
Our long-awaited modular collection is finally here. For this collection, our designer, Matthew Williams, wanted to create a modern combination of style and ease, with a relaxed silhouette that created an irresistible gathering spot for the entire family.
Winter Market Recap
2020 is here, and at Uttermost we have hit the ground running! With a brand new product release and some exciting wins in Dallas, we certainly have a lot to be thankful for and we can’t wait to see what exciting things lie ahead.
Pantone 2020 | Classic Blue
With the end of 2019 approaching, Pantone has revealed its Color of the Year for 2020, Classic Blue. According to Pantone, Classic Blue “instills calm, confidence, and connection as we cross into the threshold of a new era.”
Must-Have Fall Intros
Each season, our Designers work tirelessly to present fashion-forward products that are as unique as they are functional. As High Point Market comes to a close, it’s time to take a look at some of our top fall introductions.
ADP - Excel Employee Portal Dashboard
Excel Truck Group Mobile App Promotions
Email Marketing
Measurable Results
- Enhanced email open rate by 8% between November 2022 (18%) and March 2024 (26%)
- Transportation Services Industry Standard - 20.8%
- Increased email frequency from three to five days per week resulting in over 4.1 million total sends between January 2023 - December 2023 (compared to 2.1 million total sends between January 2022 - December 2022)
